The Venice Festival of Media sponsored by AD Europe will focus three key elements:
1. A two-day conference featuring speakers from all sides of the global media advertising industry, including advertisers, agency networks, media owners, content providers, researchers and media technology developers.
The 2008 agenda will include plenary sessions featuring keynote speakers and encouraging delegate interaction through interactive keypad technologies, and streamed sessions creating the time and space for delegates to focus on particular areas of media communications which are at the top of their current agenda.
2. A two-day exhibition featuring demonstrations from media owners, content developers, technology providers, researchers and agencies and allowing delegates to learn about the very latest opportunities for more creative media communications in a relaxed networking environment.
3. Networking opportunities: In addition to the scheduled conference sessions, the full Festival agenda will incorporate scheduled social networking opportunities. Delegates will attend a welcome reception for all delegates, a VIP cocktail reception and, as a finale, a gala dinner located in one of Venice's many historical sites – the Arsenale, originally home to renaissance shipbuilders and now host to a gala dinner featuring celebrity entertainment.
HIGHLIGHTS on Monday April 14th, 2008
Thought Leader Session: The Future of Digital Targeting
- Matthias Ehrlich, CEO, United Internet Media AG
- Ulrich Kramer, Managing Director, pilot 1/0
- Manfred Klaus, Managing Director, Plan.NET
- Michael D. Kelley, Partner Advisory Services, PricewaterhouseCoopers
- Alain Heureux, President IAB Europe
This Session will focus on all the targeting and contextual benefits of the online medium - revealing the very latest opportunities for more sophisticated targeting techniques that deliver enhanced advertising experiences for consumers and, for brands, a better return on investment.
The changing rules of Content, Intellectual Property and the Global Media Industry
- Ben Silverman, Co-Chairman, NBC Entertainment & NBC Universal TV
The Global Client Debate - in association with WFA Advisers
- Ian Chapman-Banks, Vice President, Marketing, Asia Pacific, Motorola
- Laura Klauberg, Vice President, Global Media, Unilever
- Stephen Norman, Senior Vice President, Global Marketing, Renault
- Pio Schunker, VP Creative Excellence NA, The Coca-Cola Company
- Sital Banerjee, Global Media Director, Philips International
- Bernhard Glock, Global Head of Media, P&G & President, WFA (moderator)
HIGHLIGHTS on Tuesday April 15th, 2008
Thought Leader Session: Managing the Three Screens
- Luc Tran-Thang, VP Advertising Business, Orange France Telecom Group
- Brandon Berger, CEO, MDC Communications
- Andy Chen, VP, Digital, Viacom Brand Solutions International
"Integrated marketing" has rapidly come to mean something slightly different in the world of media - managing the triple challenge of IPTV, Online and Mobile. How can advertisers integrate their campaigns effectively across the three screens? Are agencies structured to accommodate this?
The Agency CEO Panels
A unique feature of the Venice Festival Agenda. This year, the Venice Festival of Media introduces our Guest Moderators - a leading media owner figure and independent consultant
- Nick Brien, Worldwide CEO, Universal McCann
- Mainardo de Nardis, CEO, Aegis Media Global
- Jack Klues, Chairman, Publicis Groupe Media
- Dominic Proctor, CEO, MindShare Worldwide
- John Partilla, President, Time Warner Global Media Group (moderator)
- Alexander Schmidt-Vogel CEO, MediaCom Worldwide
- Mike Cooper, CEO, PHD Worldwid
- Maria Louise Francoli, CEO, MPG Worldwide
- Steve King, Worldwide CEO, ZenithOptimedia
- Michael Kassan, Principal, MediaLink LLP (moderator)
Creative Inspiration & the Media Channel Choice
One of the world's leading ad men and creative pioneers put the changes of today into perspective
- Chuck Porter, Chairman, Crispin, Porter + Bogusky
The New Media Business Model
- Matt Freeman CEO Worldwide, Tribal DDB
- Joanne Bradford, VP & Chief Media Officer, Microsoft
- Anssi Vanjoki Executive VP and General Manager, Multimedia, Nokia
- Nick Grouf, Co-Founder, Spot Runner
- Carl Johnson, CEO, Anomaly
More detailed information on the Festival program is available on the website
www.venice-festival-of-media.com.
Please download the official congress brochure here!